If you can’t see which marketing produced a phone call, you can’t decide where to spend next month. We set up tracking correctly across your website, ads, and phone lines, then report results in plain language.
What we track
- Phone calls by source, keyword, and landing page, with recordings where allowed
- Form submissions and booked appointments as conversions
- Google Analytics 4 and Google Tag Manager configured and tested
- Google Ads, Meta Pixel, Conversions API, and TikTok conversion events
- Search rankings, AI visibility, and Google Business Profile actions
- Lead status from your CRM, so reports show booked and closed, not just leads
Leads by channel
Example data
Reports you’ll actually read
Each month you get one report covering every channel: spend, leads, cost per lead, calls, rankings, and what we’re changing next. We walk through it with you on a short call if you want.
Frequently asked questions
Will call tracking change my business phone number?
Your main number stays the same. Tracking numbers display to website and ad visitors based on how they found you, and forward to your existing line.
Why do Google Ads and Analytics show different numbers?
They count conversions differently and on different timelines. We configure both, explain the gap, and report from one agreed source of truth.
Can you fix tracking if another agency set it up?
Yes. We audit what exists, fix or rebuild what is broken, and document the setup so it stays correct.
Is your tracking telling the truth?
Our benchmark includes a tracking check for your website, ads, and phone calls.