Legal searches are some of the most valuable, and most competitive, on Google. Law firm SEO builds rankings for your practice areas and service areas so potential clients find your firm instead of a directory or lead-selling site.
Our legal SEO program
- Practice area page strategy and content
- Google Business Profile optimization for each office
- Attorney and legal service schema markup
- Legal directory and bar association citations
- Editorial links from legal and local publications
- Rank tracking by practice area and town
- AI visibility tracking for “best lawyer” prompts
Beating directories and lead sellers
Directories rank because they have authority and broad content. Firms win by publishing deeper, local practice area content and building links that directories can’t replicate. Learn more about our SEO services.
Frequently asked questions
How long does law firm SEO take?
Competitive practice areas often take six to twelve months to reach page one. Less competitive areas and smaller markets move faster.
Should each practice area have its own page?
Yes. Separate pages for each practice area, and major case types within it, rank far better than one combined page.
See how you compare to competitors nearby
Your free marketing benchmark covers rankings, AI visibility, ads, website speed, and lead follow-up.