Facebook and Instagram reach people before they start searching. With the right creative, audiences, and tracking, Meta ads can fill a treatment calendar or consultation schedule at a lower cost than search.
What’s included
- Meta Pixel and Conversions API installed and tested
- Instant lead forms connected to your CRM and text follow-up
- Audience targeting, lookalikes, and retargeting
- Ad creative: images, carousels, and short video
- Offer and messaging tests
- Monthly reporting on leads and booked appointments
How it works
- Tracking first. Pixel, Conversions API, and lead form connections.
- Launch. One campaign with several ad sets and creative variations.
- Test. Offers, audiences, and creative every few weeks.
- Follow up. Leads get an instant text and email.
Who it’s for
Med spas, aesthetic and dental practices, events, and consumer brands with visual services and offers. See also med spa marketing.
Frequently asked questions
Are Meta lead forms lower quality?
They can be without follow-up. Instant texts, qualifying questions, and fast calls turn lead form contacts into bookings.
Can healthcare businesses advertise on Meta?
Yes, within Meta’s policies. Some targeting and before-and-after imagery is restricted, and we build campaigns to comply.
See where you stand
Our free marketing benchmark compares your website, rankings, and lead follow-up with your top local competitors.